Pay per click management

This service involves bidding for guaranteed positions in various search engines and represents a powerful approach for building visitor traffic.

We carry out detailed site and keyword assessment, carry out campaign planning and then provide on-going monitoring of the results to ensure maximum success at the minimum possible cost.

For new websites we suggest at least a six month campaign to generate web traffic. The big advantage of pay per click is that it can be set up literally overnight giving you an instant website presence at or near the top of the search engines.

Some of the tools that we use for pay per click management are included on the website. These include the Yahoo and Google suggestion tools which show how many times certain keywords have been searched for on the Internet. Another tool is the Yahoo Bid Tool which shows the current pay per click bid prices for different keywords; the higher the bid price the more competitive the keyword.

For clients wishing to manage their own pay per click campaigns we provide a half day training programme which includes initial campaign set up.